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Takeaways from Oracle CloudWorld 2013 Dubai

Posted by Kashif Manzoor on 15th January 2013

A lot went on today 15th Jan, 2013 at Oracle CloudWorld, Dubai, I believe this was the maximum crowed of attendees in

cloudworldany oracle event in Dubai during recent years. Madinat Jumeirah, Dubai, United Arab Emirates was a good venue with ample space and was also very well planned and organized by Oracle. Reached early morning and registration also went smooth.

Oracle CloudWorld was the first event from series of Cloud events across the globe with the theme of Mobile, social, and cloud are redefining how business gets done. Discover what your company can do to take advantage of these new opportunities and gain a competitive advantage at Oracle CloudWorld. Experience insightful keynotes, real-world case studies, in-depth Q&A sessions, hands-on demos, face-to-face networking, and dedicated tracks for different audiences.

Before sharing about the conference I thought let me put some highlight on ‘Cloud’ There are many definitions of Cloud Computing are, here is one of them that seems to represent the most commonly held view.  It’s from the National Institute of Standards (NIST).

“Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable


 computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.

Breaking it down, cloud computing is composed of:

  • 5 essential  characteristics
  • 3 service models
  • 4 deployment models”

Mark Hurd, President of Oracle came first time to Dubai to launch this event, started with the opening key note of Mark Hurd “Parting The Clouds: Transforming How you Do Business in the Age of Collaboration and Advocacy”

Few of the highlights of keynotes are: Oracle’s strategy to simplify IT with the introduction of full stack offerings along with On-Premise, Private Cloud, Public Cloud and Hybrid Cloud

Few of the bits on statistics grabbed from Mark’s keynote:  In 2 years data in the planet will double, some of which will be worthless, we should figure out to get wisdom out of it. Staggering Stat: Internet users exceed 2 billion worldwide with global penetration reaching 42% by 2016. More smartphones sold than PCs in 2012.


Executive from Emirates Airlines presented case study of Emirates during the keynote.

Last speaker of keynote session was Charlene Li, founder of Altimeter Group and she presented session “Social Business and Cloud”, this session was awesome. ‘Social business is about relationships’ very truly presented to audience of CloudWorld and ‘Master the art of failure’ Charlene tells, Follow the Google mantra: “Fail fast. Fail smart” and learn from mistakes. She also presented 6-stages of Social Business Maturity: Planning, Presence, Engagement, Formalized, Strategic, and Transformation. You can get more about Charlene on

There were number of tracks covering sales, Customer Service and Support, Finance and Operations, Human Resources and Application Developers during the entire day.


We as a part of Middle East Oracle User Group (MEOUG) got stall from Oracle to showcase volunteer group of Oracle

Users community and attract more volunteers to come forward and join MEOUG.

In the evening there was a Networking Cocktail Reception with surprise touch of regional Arabic belly dancer J

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